No MSG. The ingredients you want. The flavors you crave. Made with wholesome ingredients you can actually pronounce. Better-tasting Munch Rights are baked instead of fried, have 30% less fat than traditional potato chips, and are completely free of trans fats and gluten. What aren't they free of? Incredible taste! (6 g fat per 1.0 oz. serving compared to 10 g fat per 1.0 oz. serving of traditional potato chips). A better snack is born, in just four steps: Mix - We start with high-quality plant-based ingredients. Puff - We add pressure, water and heat until they explode into puffs. Bake - We always bake, never fry. Munch - We add amazing flavoring that'll knock your socks off! Flav-o-rizer.